CPR [No… Not Chest Compressions and Mouth-To-Mouth Resuscitation] – A Simple Framework For Success That Begins With The End In Mind CPR (Context, Purpose, Results), is a powerful 3-part framework that will help you achieve desired outcomes in any undertaking: building marketing system, finishing a marathon, hosting a successful event, completing a project, having [...]
I'd bet $1000 that at this very moment, there is a least 1 over-caffeinated CEO blabbing about: Growth Hacking Mass Scaling "Crushing It!" "Moving The Needle!" Hockey Stick Charts The Billy Ocean VH1 Story Blue Ocean Theory But most of them are missing a REALLY important concept that could sink their ships... Brand perception, customer experience, [...]
Now that you have your funnel build out correctly, you are ready to start buying some paid advertising traffic! But which ads should you start with Facebook, Google, Insta, Pinterest, SnapChat, Bing? For many businesses, Facebook and Google are where they get started. But it really depends on how old your audience is, the type [...]
Ok! In Stage 1, we Researched Your Audience and Competitors extensively. Then in Stage 2, we built out the Foundation and Framework for your marketing funnel. In Phase 3, we are going to flesh out your marketing funnel so you can crush your revenue goals. This is where the MEAT of our marketing funnel lives. Copywriting [...]
WRONG. Sorry Kevin Costner you old senior citizen dreamy McDreamster you, but you're dreaming. Building your marketing funnel with no understanding of what your customer fears, values and wants from you, will leave you lost in a field of unprofitable dreams. BUT— you already know that because... In Stage 1- Spy On Your Competitors And Get [...]
I learned the hard way... There Are No Magic Bullet In Marketing Marketing is not something you set-up once and walk away from feeling confident that it will magically keep driving leads and new customers. That would be awesome! But... marketing is an iterative process that improves with time, patience, data and optimization. There is no [...]
Dear starving sales peeps and marketing macaroons, You clicked on this post because you're dying of boredom and thirsting to know... What could an Intergalactic War Lord, the swag-a-docious Honey Badger (who still doesn't care btw) and a Resume Hoarding Tech Giant possibly have in common? [Editors Note: Scroll t0 the bottom if you'd like to skip the preamble and get down to bullet points and [...]
