Flesh Out Your Marketing Funnel

Ok! In Stage 1, we Researched Your Audience and Competitors extensively. Then in Stage 2, we built out the Foundation and Framework for your marketing funnel.

In Phase 3, we are going to flesh out your marketing funnel so you can crush your revenue goals.

This is where the MEAT of our marketing funnel lives.

Copywriting is arguably the most important and under-appreciated marketing skill.

In Step 3, we will create follow-up email sequences that speak specifically to your email subscribers and customers based on the buyer intent and purchase history and other actions that they have taken (and we have tracked).

So…

In Step 2- Build Your Marketing Funnel, where we discussed Lead Magnets, Trip Wires, Core Offers, and Profit Maximizers. If these terms are completely Greek to you, go back to Step 2, before continuing on.

In Step 3, we want to make sure that we are messaging based on their action and behaviors.

For Example-

Your Visitor Saw Your Lead Magnet >>> Did They Enter Their Email?

If yes, send them a thank you message for downloading the magnet, send two messages about how your company got started and is going to benefit them and some more free content, then send your Trip Wire offer a couple of days later >>>

If no, retarget them on Facebook or via email if they were already a subscriber.

Your Visitor Clicked Through To Your Trip Wire >>> Did They Buy It?

If yes, send them a thank you message for buying the trip wire, send two messages about how your company got started and is going to benefit them and send them a sequence of messages gently reminding them about the 1-Time pricing on the Core Offer that they did not buy and how cool it is.

If no, send two messages about how your company got started and is going to benefit them send a sequence of testimonials reminding them about the trip wire.

Your Visitor Saw Your Core Offer >>> Did They Buy It? (Yes? No?) >>> Repeat the above.

Your Visitor Saw Profit Maximizer >>> Did They Buy It? (Yes? No?) >>> Repeat the above.

This is where email copywriting skills really come in handy. We have some of the best copywriters around.

Finding the balance between being too soft or too pushy in your marketing language and sales delivery is difficult. Finding that balance is, where we can really alleviate pain for our clients and save you time.